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Kamis, 14 Oktober 2010

KIA SPONSORSHIP _ Kia continues UEFA EUROTOP sponsorship until 2017




Pamela A. MunozBy Pamela A. Munoz
Overseas Communication Team








At Kia Motors global headquarters in Seoul this morning, Kia Motors Corporation President, Hyoung-Keun Lee, and Michel Platini, President of UEFA, Union of European Football Associations, signed an agreement to extend the company’s sponsorship for the 2012 and 2016 UEFA European Football Championships.
Kia has been committed to sport for a number of years, including tennis, basketball, extreme sports and football, and this particular partnership solidifies the extent to which we want to continue that commitment, in Europe and around the world. Kia began its official corporate sponsorship of FIFA in 2007, for the FIFA 2010 World Cup™ but has been involved with football many years before that.
During the signing ceremony this morning, Mr. Platini answered questions for the Korean and foreign press about his thoughts for the future of football in Asia and Europe. He selected his favorites for winning this year’s FIFA World Cup™ tournament – including South Korea on his list of winners with a coy smile. The signing ceremony was brief but the partnership will last for many years to come…
Below you can enjoy some of the candid pictures our staff captured during the ceremony.








Sponsorship

  • 2010 FIFA World Cup ™

Official Website

About FIFA World Cup

The 2010 FIFA World Cup will be the 19th FIFA World Cup, an international tournament for football that is scheduled to take place between 11 June and 11 July 2010 in South Africa. It will be the first time that the tournament has been hosted by a nation in the Confederation of African Football, leaving the Oceania Football Confederation as the only FIFA Confederation never to have hosted the event.

Kia Motors becomes FIFA World Cup sponsor

Kia Motors Corporation announced during a signing ceremony coinciding with the Geneva Motor Show the beginning of a partnership with Hyundai Motors as the official automotive partner of FIFA (Fédération Internationale de Football Association), the governing body for one of the world’s greatest sporting events the FIFA World Cup

With this agreement, Kia Motors becomes one of six official FIFA partners and the beneficiary of the highest level of association with FIFA, which includes rights to the 2010 and 2014 FIFA World Cup other FIFA events, exclusive marketing assets, increased media exposure and an affiliation with the governing body’s special events and development initiatives.

As FIFA partner, Kia Motors is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and seek to boost its brand recognition through various marketing activities and A-board advertisement in the stadiums.
Official Website
Kia Motors sees football sponsorships as a core element of its marketing strategy and as an efficient way to communicate with customers by sharing its passion for football and building an emotional connection.

Through its football sponsorship, Kia Motors aims to position itself as a brand bringing the excitement of the world’s greatest game to football fans all over the world.

FIFA U-17 World Cup

The FIFA U-17 World Cup, formerly the FIFA U-17 World Championship and before the FIFA U-16 World Championship, is the world championship of Association football for male players under the age of 17 and is organized by Fédération Internationale de Football Association (FIFA). The first edition was hosted by China in 1985 and was won by Nigeria. It has taken place in all odd-numbered years since, with Brazil and Nigeria leading the way with three wins. Ghana won the tournament twice. The age limit was switched from 16 to 17 starting in 1991. The new name for the competition will be used for the first time in the 2007 edition.

South Korea would be the hosts of the 2007 edition of the FIFA U-17 World Cup. The 2009 edition has been zoned to Africa, with Nigeria as likely hosts following a decision of the Confederation of African Football Executive Committee meeting of September 3rd, 2006 to support a Nigerian bid.

2007 FIFA Women's World Cup

The FIFA Women's World Cup 2007 was held in China from September 10–September 30, 2007. Originally, China was to host the 2003 Women's World Cup, but the outbreak of SARS in that country forced that event to be moved to the United States. FIFA immediately granted the 2007 event to China, which means that no new host nation was chosen competitively until the voting was held for the 2011 Women's World Cup.

The tournament opened with a record-breaking match in Shanghai, as Germany beat Argentina 11–0 to register the biggest win and the highest scoring match in Women's World Cup history. The tournament ended with Germany defeating Brazil 2–0 in the final, having never surrendered a goal in the entire tournament. The Germans became the first national team in FIFA Women's World Cup history to obtain two consecutive titles.

FIFA Interactive World Cup

The FIFA Interactive World Cup (FIWC) is the world's largest football gaming tournament. The FIWC is an ever growing virtual football tournament that lives up to its reputation as the World's largest football gaming tournament; with 4,641 players competing at Live Qualifier Events in 20 countries across 6 continents around globe and over 25,000 players from 179 countries taking part in the Online Qualification in FIWC08.

FIWC09 season kicks off in October with the qualification format remaining the same as last year. The Online Qualification runs from October 2008 through to March 31st, whilst Live Qualifier Events will take place all over the globe from October 2008 through to the end of March 2009 culminating in the FIFA Interactive World Cup Grand Final next spring.

To maximize the sponsoring efforts and to strengthen ‘Soul’ brand awareness, Kia Motors plans to provide Soul as a first winner prize for the 2009 competition. Kia will also market Soul to young people worldwide through the event promotional materials of FIFA, EA, and Sony Playstation.
  • Australian Open

Official Website

About Australian Open

The Grand Slam of Asia / Pacific
The Australian Open is one of the four Grand Slam tennis tournaments held each year. It is held each January at Melbourne Park. The tournament was held for the first time in 1905 and was contested on grass from 1905 to 1987. Since 1988, the tournament has been held on hard courts. Mats Wilander is the only male player to have won the tournament on both grass and hard courts.

Like all other Grand Slam tournaments, there are men's and women's singles competitions; men's, women's, and mixed doubles; and junior's and master's competitions.

The two main courts used in the tournament are Rod Laver Arena and Hisense Arena and feature retractable roofs, which can be shut in case of rain or extreme heat. It is the only Grand Slam tournament that features indoor play. However, Then, Wimbledon also introduced a retractable roof for Wimbledon’s center court from 2009.

. The Australian Open typically has very high attendance, with the 2009 Australian Open breaking the highest ever day/night attendance record 3 times for any Grand Slam tournament, with a final new record of 66,018.

In 2008, the Rebound Ace surface, which had been in place for the past 20 years at Melbourne Park, was replaced by a cushioned acrylic surface known as Plexicushion. The main benefits of the new surface are better consistency and less retention of heat (because of a thinner top layer). This change was accompanied by changes in the surfaces of all lead-up tournaments to the Australian Open. The change was controversial, primarily because of the new surface's similarity to DecoTurf, the surface already being used by the US Open.

The most recent tournament was held from 19 January to 1 February 2009. The Singles winners were Rafael Nadal and Serena Williams.

Kia Sponsorship

Kia, the Major Sponsor of the Australian Open
Kia Motors Corporation has been expanding the scale of its sports sponsorship for some years now. Kia is developing itself very much into a sporty brand, designed to appeal to younger drivers with an emphasis on excited and versatility. 

Since its first sponsorship with the Australian Open in 2002, Kia Motors has been participating the tournament as the Major Sponsor to promote and support for the successful hosting of the “Your ticket to the World” 

Kia Motors has been in full charge of providing the best transportation services since the day one of its partnership with the Australian Open. Over 100 new Kia vehicles are being supplied to the Tennis Australia every year to ensure the memorable and comfortable participation of the world’s top tennis players, VIPs, officials and media.

Interacting with the fans with innovative interactive programs around the tennis court has been a rewarding experience for Kia Motors. Kia has been activating a number of exciting programs, such as the Kia Amateur Tennis Open and the Kia Fan of the Day, to bring fans together and provide an unforgettable experience during the tournament. Not only providing courtesy vehicles to support the smooth transportation service for the Australian Open, Kia Motors also displays its newest line up around the tennis courts and live sites to exhibit and promote its cutting edge technology and state-of-the-art styling to international audience. Kia has also developed a new marketing program called ‘Kia Lucky Drive to Australia’, which can provide global tennis fans with more opportunities to come and see Australian Open 2010.

With more than 600,000 global tennis fans attended at Melbourne Park in 2009, Kia Motors is looking forward to contributing for another successful staging the Grand Slam of Asia/Pacific, and embracing the fans with its playful interacting marketing programs to make the Australian Open more fun and exciting.

Kia Amateur Australian Open

As the major sponsor of the Australian Open, Kia Motors Corporation have had the unique opportunity to capitalize on this prestigious event as part of Kia’s global marketing platform to enhance the brand image, awareness and sales.

For sharing the passion of tennis and providing Kia distributors and sealers a unique opportunity to interact with their consumers, Kia Motors Corporation organizes the Kia Amateur Australian Open across the world, culminating in the World Final in Melbourne, Australia in January of 2009. The Kia Amateur Australian Open is originally designed to be a tournament only for an amateur player, so those who have ever had an ATP and/or WTA point, in the past strictly prohibited from participating this event.

This year, the local rounds of the Kia Amateur Australian Open has taking place in the 14 countries around the world and over 7,000 players are expected to participate before the 2010 World Final.

The winners of each 14 country will not only have their chance to compete for the title at one of the Melbourne’s most prestige tennis club, Kooyong private tennis club, and the actual court of the Australian Open, Melbourne Park, but also they will have an opportunity to attend to the Men’s single final match.
  • Rafael Nadal

About Rafael Nadal

Full Name : Rafael Nadal Parera
Nickname : Rafa
Nationality : Spanish (Mallorca)
Date of Birth : June 03, 1986 (23 years old)
Recides : Manacor, Mallorca, Spain
Height : 185cm/6.1inch
Weight : 85kg/188lbs
Plays : Left-handed (two-handed backhand)
Clothing line : Nike
Racquet : Babolat AeroproDrive
Coach : Toni Nadal
Family : Sebastian, Ana Maria and younger sister Maria Isabel
Became professional : 2001
Career prize money : US$25,944,970 (4th All-time leader in earnings)

Kia Brand Ambassador

Since 2006 young Spaniard tennis sensation Rafael Nadal has been acting as a global brand ambassador for Kia Motors Corporation. With this ambassadorship, Nadal and Kia are teamed up together to promote Kia’s ‘exciting & enabling’ brand values worldwide.

Nadal has been being featured in many Kia’s global advertising campaigns in TV and print media since he partnership with Kia Motors in 2006. He has been also helping to promote the Kia brand by taking part in various initiatives held by the automaker, including major international motor shows.
Hyoung-Keun Lee, President of Kia Motors, said, “We are continuously developing and enhancing the Kia brand through the sponsorship of world class sports tournaments like the Australian Open. Rafael Nadal, with his young dynamic & exciting on-court presence, is the perfect partner to help build the Kia brand by promoting our ‘exciting and enabling’ image worldwide.”

Rafael Nadal said, “I am delighted to have this opportunity to represent a world class automaker such as Kia. I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play on the court.”

Nadal took the world of tennis by storm when he made his professional debut in 2001 at the age of just 16. He won 10 titles before turning 20 years-old, an achievement unsurpassed in the Open era. And he won the French open 3 years in a row recording 31 consecutive wins. Also, he won the Australian open 2009 against Roger Federer competing the 5 set match.

The young prodigy became a national sports hero in Spain by leading the Spanish men’s team to victory in the 2004 Davis Cup. Kia has partnered with Nadal in Spain for the last three years, using him as the ‘face’ of the company in TV and print media advertising, which has noticeably boosted the Kia brand in the global market.
  • UEFA EURO 2008 ™

About the UEFA EUROPEAN FOOTBALL CHAMPIONSHIP™

The official name for UEFA EURO 2008™ is ‘UEFA European Football Championship™’ and it is the largest football event in Europe. It began in 1960 in France and it is held every four years in tournament format.

The figures from UEFA EURO 2004™ show the scale of the event: UEFA EURO 2004™ was broadcast on television in more than 200 countries, amounting to total broadcasting time of 30,000 hours and each of the 31 matches was followed live by at least 150 million TV viewers.

The official UEFA EURO 2004™ website clocked up 500 million page views and over 40 million users.
16 qualifying national teams from throughout Europe form four groups of four teams and play in a tournament every four years. Since the inaugural tournament in 1960, it has received much attention from football fans not only in Europe but also from all around the world. UEFA EURO 2008™ will be held from June 7th until the 29th in Austria and Switzerland, at the winner of UEFA EURO 2008TM will represent the UEFA at the FIFA confederations Cup South Africa 2009.

The event has been a launching platform to fame for football superstars such as Johann Cruijf, Michel Platini, Marco Van Basten, Oliver Bierhoff, Zinedine Zidane, Michael Owen, and David Beckham. It is widely considered as an event that helps boost the brand image of official sponsors as it is aired all over the world.

Kia Sponsorship

Kia Motors Corporation, in conjunction with Hyundai Motor, has become one of the prestige global EURO TOP partners of the upcoming UEFA European Football Championship™, or ‘UEFA EURO 2008™’.

The UEFA EURO 2008™ sponsorship entitled Kia to promote their brand on perimeter boards around the stadiums and through official UEFA TV broadcast partners during the event, and use the event’s official logo in company media materials. In addition, Kia also provided 265 official vehicles that used during the event.

As well as UEFA EURO 2008™, the EURO TOP partnership means that Kia has obtained the right to participate as an official sponsor in UEFA's national-team competitions including the European U-21 Championships in 2009, the European Futsal Championships in 2007.

This partnership will give a big boost to the Kia brand awareness, not only in Europe but also among the huge audience of football fans throughout the world. At the same time, UEFA EURO 2008™ was a great stage to present Kia models, which to be supplied as an official vehicle of UEFA EURO 2008™ including the cee’d, family compact vehicles designed by and for Europeans.

The UEFA EURO TOP partnership has been allowing Kia to continue to actively build its global brand and association with football, the most popular sport in the world.

Speaking at the ceremony at Kia Motors’ first European production facility, UEFA’s Philippe Margraff commented, “UEFA EURO 2008™ promises to be a spectacular sporting event enjoyed by millions all over the world. Kia Motors is not only strengthening its relationship with Europe today [by officially opening the Slovakia production facility] but it is also building an exciting relationship with one of the world’s premier sporting events.”
  • Archery World Cup

Official Website

About Archery World Cup

The international governing body of archery is the International Archery Federation (FITA), founded on the 4th of September, 1931 in Poland, by seven countries (France, Czech Republic, Sweden, Poland, U.S.A, Hungary, and Italy), FITA serves to promote and regulate archery world-wide through its more than 140 Member Associations (National Federations or Associations) and in conformity with the Olympic principles. The Headquarter of FITA is located in Switzerland. Kia Motors is an official/proud Car Sponsor of FITA World cup from its commencement year of 2006 till 2009.

In 2006, FITA established FITA world cup in order to attract more on archery to audience. 5 series are on plan for every year including final. The FITA World cup consists of 6 categories; recurve men’s Bow, Recurve women’s bow, compound men’s bow, compound women’s bow, recurve mixed bow and compound mixed bow.

Each series, there are two rounds including the qualification and the elimination matches, and the Archery World Cup format is as follow; For 2009 final took a place in Copenhagen, Denmark on 24th-26th of September. 4 each from recurve, compound categories of men and women archers; therefore, total of 16 archers and total of 4 teams were participated.

As a result, for individual in the men's recurve category, the gold medal was won by Marco Galiazzo (ITA), in the women's recurve category, the gold medal was won by Kwak Ye-Ji (KOR). Pagni Sergio(ITA) won a gold medal for men's compound category, and Guedeg Luzmary(VEN) won a gold medal for women’s compound final.

For mixed team results, China won a gold for recurve mixed team and Denmark won gold for compound mixed team.
  • Kia X Games Asia

  • \


Official Website

About Kia X Games Asia

The KIA X Games Asia is the most prestigious multi-event, action sports competition in Asia, and will showcase 200 of the best action sport athletes from over 20 countries and five continents as they compete in BMX freestyle, aggressive in-line skating, skateboarding and sport climbing and Moto X Step Up competition by some of the world’s best riders.

The first Asian X Games were held in 1998 in Phuket, Thailand and continued to draw enthusiastic crowds until 2001. From 2002-2004, the capital city of Malaysia, Kuala Lumpur was home to the Asian X Games. In 2005, the event was hosted in Seoul, Korea before returning to Kuala Lumpur again in 2006. The KIA X Games Asia has been held in Shanghai, China since 2007.
ESPN first developed its X Games franchise in 1995. As part of ESPN Content Development, the X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world, including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to EXPN.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

Kia Sponsorship

The X Games is the world’s well known signature action sports competition. In 2009, Kia has entered fifth consecutive year as a major sponsor of the X Games Asia. Kia Motors is excited about this unique opportunity to continue to build our association with the local community and enhance awareness of our brand values in the Asian market and beyond. The competition course will once again feature the perennial favorites of Aggressive In-line Skating, skateboard, Sport Climbing, Bike and Moto X.

The KIA X Games Asia will have something for everybody. Fans can see action on the vert ramp, back flips on the MotoX big air jump, the hottest singers of China perform on the main stage, Kia's latest line-up of vehicles, or sponsors' games and activities all at one event. The KIA Asian X Games also enjoys high-level sponsorship and organizational support in China. Additional support comes from local organizer / broadcaster SMG (Shanghai Media Group) & ESPN Asia. X Games is promoted and organized in Asia by ESPN International and with the cooperation of ESPN STAR Sports.

Official Website

About FIFA World Cup

The 2010 FIFA World Cup will be the 19th FIFA World Cup, an international tournament for football that is scheduled to take place between 11 June and 11 July 2010 in South Africa. It will be the first time that the tournament has been hosted by a nation in the Confederation of African Football, leaving the Oceania Football Confederation as the only FIFA Confederation never to have hosted the event.

Kia Motors becomes FIFA World Cup sponsor

Kia Motors Corporation announced during a signing ceremony coinciding with the Geneva Motor Show the beginning of a partnership with Hyundai Motors as the official automotive partner of FIFA (Fédération Internationale de Football Association), the governing body for one of the world’s greatest sporting events the FIFA World Cup

With this agreement, Kia Motors becomes one of six official FIFA partners and the beneficiary of the highest level of association with FIFA, which includes rights to the 2010 and 2014 FIFA World Cup other FIFA events, exclusive marketing assets, increased media exposure and an affiliation with the governing body’s special events and development initiatives.

As FIFA partner, Kia Motors is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and seek to boost its brand recognition through various marketing activities and A-board advertisement in the stadiums.
Official Website
Kia Motors sees football sponsorships as a core element of its marketing strategy and as an efficient way to communicate with customers by sharing its passion for football and building an emotional connection.

Through its football sponsorship, Kia Motors aims to position itself as a brand bringing the excitement of the world’s greatest game to football fans all over the world.

FIFA U-17 World Cup

The FIFA U-17 World Cup, formerly the FIFA U-17 World Championship and before the FIFA U-16 World Championship, is the world championship of Association football for male players under the age of 17 and is organized by Fédération Internationale de Football Association (FIFA). The first edition was hosted by China in 1985 and was won by Nigeria. It has taken place in all odd-numbered years since, with Brazil and Nigeria leading the way with three wins. Ghana won the tournament twice. The age limit was switched from 16 to 17 starting in 1991. The new name for the competition will be used for the first time in the 2007 edition.

South Korea would be the hosts of the 2007 edition of the FIFA U-17 World Cup. The 2009 edition has been zoned to Africa, with Nigeria as likely hosts following a decision

of the Confederation of African Football Executive Committee meeting of September 3rd, 2006 to support a Nigerian bid.

2007 FIFA Women's World Cup

The FIFA Women's World Cup 2007 was held in China from September 10–September 30, 2007. Originally, China was to host the 2003 Women's World Cup, but the outbreak of SARS in that country forced that ev
























































































FIFA Interactive World Cup

The FIFA Interactive World Cup (FIWC) is the world's largest football gaming tournament. The FIWC is an ever growing virtual football tournament that lives up to its reputation as the World's largest football gaming tournament; with 4,641 players competing at Live Qualifier Events in 20 countries across 6 continents around globe and over 25,000 players from 179 countries taking part in the Online Qualification in FIWC08.

FIWC09 season kicks off in October with the qualification format remaining the same as last year. The Online Qualification runs from October 2008 through to March 31st, whilst Live Qualifier Events will take place all over the globe from October 2008 through to the end of March 2009 culminating in the FIFA Interactive World Cup Grand Final next spring.

To maximize the sponsoring efforts and to strengthen ‘Soul’ brand awareness, Kia Motors plans to provide Soul as a first winner prize for the 2009 competition. Kia will also market Soul to young people worldwide through the event promotional materials of FIFA, EA, and Sony Playstation.

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